Applying the theory of disruptive innovations to the field of language teaching
Introduction According to Christensen’s theory of disruptive innovation (Christensen, C. & Eyring, H. J. (2011), as companies grow big, they tend to focus on the high-end market developing more sophisticated, expensive products. This leaves the lower-end market open for other competitors. A disruptive technology, then, is one that allows less established companies to provide a […]
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